Markam Services

Markam is a strategic brand consultancy that helps companies understand their markets, consumers and competitive landscape; define the right position for their brands; and transform that position into a sustainable growth model.

From creating new brands and repositioning existing ones to structuring brand portfolios, transforming organizations around a brand-led approach and entering new markets, we work with companies across different stages of brand management.

Brand Management

We manage the entire brand management process, from growth objectives to marketing priorities. When needed, we act as an outsourced brand management team, providing continuous support across strategy, planning and implementation, and turning brand strategy into everyday decisions and a sustainable management system.

Project duration: at least one year.

Organizational Transformation

We redesign organizational structures and define the role of the marketing department. We transform sales- and product-driven approaches into a brand- and marketing-led way of working. Throughout this transformation, we work closely with the company’s marketing team.

Portfolio Strategy

We structure brand and product portfolios. We identify new products to be introduced and products to be removed from the portfolio, while also managing relaunch processes.

Average project duration: 6 months.

New Brand / Category

We create new brands or categories for companies preparing to enter the market. By evaluating market opportunities, target audiences and the competitive landscape, we define the brand’s positioning, value proposition and core brand structure. This creates a strategic foundation to support the launch of the new brand or category.

Average project duration: 3–6 months.

Positioning / Repositioning

We segment the market according to relevant criteria and identify the areas where the brand should focus. We then define how the brand should be perceived in the consumer’s mind, clarifying its positioning and strategic direction.

Average project duration: 3–6 months.

Brand Audit

We conduct a comprehensive analysis of the brand’s environment and brand management process. Through internal interviews and workshops, we assess the current situation, the market, and the brand’s strengths and areas for development.

At the end of the process, we provide a clear assessment of the current situation and present our recommendations to senior management in a detailed evaluation report.

Average project duration: 2–3 months.

International Projects

Primarily within the scope of Turquality projects, we analyze how brands can grow in target markets outside Türkiye. We assess the local market, competitive landscape and consumer dynamics, and develop the marketing plan and strategic roadmap.

During implementation, we work alongside the company’s marketing team and support the execution of the plan.

These projects generally last at least 6 months and may extend to a year.

Naming / Markaname

Through Markaname, Türkiye’s first dedicated naming service, we combine scientific and creative techniques to develop distinctive name alternatives for products, services and organizations that strengthen the brand.

We evaluate names in terms of strategic fit, linguistic suitability and factors relevant to the trademark registration process.